Reviewing the Super Bowl ads

Monday, February 05, 2018 12:27PM
Prof. Derek Rucker, of Northwestern University?s Kellogg School of Management, reviewed the Super Bowl ads.


At $5 million for 30 seconds, the Super Bowl commercial on Sunday was a high-stakes competition.

Prof. Derek Rucker, of Northwestern University's Kellogg School of Management, visited ABC7 to talk about the ads. This is the 14th year that the Kellogg School has reviewed the ads.
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