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America's Beauty Show

February 29, 2008 10:40:52 AM PST
70,000 salon professionals will come together this weekend at America's Beauty Show -- which has returned to McCormick Place. Formerly called the Chicago Midwest Beauty Show, the three-day expo, which is not open to the public, will showcase hot, new products "coming to a salon near you." America's Beauty Show is the place where salon professionals from all over the world come to learn about new techniques, products and services in the multi-billion dollar beauty industry. It combines glitz, glamour and beauty. Major beauty companies participating include Wella, Redken, Joico, Alterna, Jean Paul Mitchell, Sebastian, Keune and Hairdreams. Nick Arrojo from TV's "What Not to Wear" will be there, as well as Jean Paul DeJoria of Paul Mitchell Systems; Master "Up-Do" guru Martin Parsons; Janine, the stylist from Sexy Hair for celebrities including Lil' Kim; American Idol winner Katharine McPhee; Shear Genius winner Anthony Morrison and Dr. Boogie from Los Angeles.

The show runs Saturday through Monday; highlights include El Congreso Americano de Belleza Latina and African American Hair 2008, as well as America's Expo for SkinCare & Spa where experts will showcase the best ways to keep the skin fresh, healthy and young. America's Beauty Show will host the International Hair World Championships of Beauty. This is the first time this international event has been held in Chicago. The event is expected to attract competitors from 50 countries and over 5,000 visitors from abroad.

American Crew will present a charity fashion show on Saturday night featuring the latest in men's hairstyles and fashions. All clothing will be from the Duckie Brown Fall/Winter 2008/2009 collection - hot off the runway from the New York shows during Fashion Week. Trends include dark suits in grey and black, pea coats, and trench coats. The fashion forward menswear label was a nominee for the 2007 CFDA Menswear Designer award. Stephen Cox and Daniel Silver, the duo behind the line, incorporate their unique vision of men's dressing into American Crew's always edgy take on men's style.

This year, American Crew which was founded in 1994 by Illinois-native-turned-salon industry icon, David Raccuglia, is showcasing gravity-defying hair reminiscent of the 1980's. Cuts are clean and feature lots of texture with a hint of asymmetry. Looks range from sporty to classic, but always with an attitude. The finish is natural but requires products like American Crew Fiber, Classic Wax, Grooming Cream, Tea Tree Paste and Pomade, depending on the hair type. Lengths vary from super short to just around the neckline, all sporting ample length on top. Think classic meets contemporary ? a modern-day Dean Martin kind of style.

The American Crew fashion show will benefit Hairdressers Unlocking Hope, an industry organization that raises funds to build homes for victims of Hurricane Katrina. Show visitors will have an opportunity to use an interactive photo booth in exchange for donations. American Crew is assisting the efforts of its sister company, Art + Science ? a trio of Chicago salons that has been working to build a home in New Orleans. They are hoping to raise $80,000 at the show.

For more information, visit www.americasbeautyshow.com.


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