The Yale University researchers report that cereals aimed at children had more calories, sugar and fat than adult versions.
Researchers reviewed 161 cereals and found that kids' brands were also lower in fiber and protein than adults'. Even cereals labeled "low fat" or "reduced sugar" were still high in calories, the study showed.
The Yale survey also found that over six out of 10 children's cereals do not meet national guidelines for foods sold in schools.
