Breaking with convention, Cheryl started a signature line of clothing and accessories for Sears. The Cheryl Tiegs line sold nearly a billion dollars of merchandise in its 10-year span, helping turn the company around. Thus, another Time cover for "Sassy Sears".
Cheryl hosted the 13-part travel adventure series, "Pathfinders: Exotic Journeys", for the Travel Channel, and was spokeswoman for "Renewal: A Time For You", a program created by Deepak Chopra, M.D., which offered practical advice on choosing healthy lifestyle changes for women in transition. She also had her own Sports Illustrated "Aerobics Interval Training" exercise video, and authored her book, The Way to Natural Beauty. She is a frequent guest on shows focusing on issues of fitness, fashion and beauty. Her recent appearances include "Oprah", "The Today Show", VH-1, E!, "Access Hollywood", "Extra", and many more.
In 2004, Cheryl entered the "Hall of Fame" in the 40th Anniversary edition of Sports Illustrated Swimsuit Issue, and was included in People Magazine's "Most Beautiful" issue. Cheryl is a sought after speaker on the subjects of health, fitness, achieving balance in life and the importance of caring for our environment. She served as the keynote speaker at the 2005 Rush Memorial Women's Board Conference in Chicago, and the 2004 Women's Health Conference at Cedars-Sinai Medical Center, and was most recently the guest speaker on the Queen Mary cruise. Philanthropy is also important to Cheryl. She serves on the boards of C.O.A.C.H. for Kids and the Earth Conservation Corps.
In 2007, Cheryl went on an expedition in the Arctic to bring back a report on Global Warming. Also, in 2007, she had a role in the feature film Walk Hard: The Dewey Cox Story, starring John C. Reilly, in which she and John sang together. Cheryl threw out the first pitch at a Dodger Game, throwing a perfect strike to her son, Zack.
Recently, Cheryl launched a line of skincare products called "Ageless Woman by Cheryl Tiegs". Cheryl is committed to healthy and balanced living with daily meditation and exercise, such as yoga, weight training and hiking.
Cheryl also has become the national spokesperson for Cambria, the only producer of natural quartz surfaces in the U.S. Cheryl is in the process of "greening" her home, which includes installing Cambria in her kitchen.
Born in Minnesota, she lives now in Los Angeles.