Oscar Mayer to revamp hot dogs

June 11, 2008 4:41:20 PM PDT
Oscar Mayer wieners are getting a makeover.Kraft, the parent company of Oscar Mayer, is reformulating the all-beef hot dog for the first time in 20 years.

They will also launch a big promotional campaign to attract new customers.

Details of the new recipe are not being released. But the company is looking to steal momentum from rival Sara Lee, which makes Ball Park Franks.


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