Folgers has new coffee

September 19, 2008 2:09:16 PM PDT
Folgers is launching a new line of coffee for cost-conscious consumers.Ads will be launched at the end of this month.

It's a new roasting method that is designed to make Folgers pre-packaged coffee taste less bitter by fully drying all beans before they are roasted.

Folgers claims it's the biggest innovation since decaffeinated coffee.

Folgers uses less expensive Robusta beans instead of the pricier Arabica beans.


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