Burton World Tour Chicago stop

October 20, 2008 8:35:04 AM PDT
Burton team riders including the "Flying Red Tomato" Shaun White will be in the Windy City on Monday, October 20 to celebrate the Chicago stop of the Burton World Tour. They will meet local riders and premiere the new Burton promo video "It's Always Snowing Somewhere."

(Release) Every fall, the Burton World Tour takes snowboarding to the streets, giving fans in cities around the world the chance to meet riders, see the new Burton promo video and get stoked for the upcoming season.

It's Always Snowing Somewhere features scenes from a never-ending winter with the Burton team traveling from the southern to northern hemisphere laying waste to parks, pipes, pow, big mountain lines and jibs from Alaska to Argentina. The movie features action footage from Shaun White, Terje Haakonsen, Natasza Zurek, Gigi Rüf, JP Solberg, Heikki Sorsa, Nicolas Müller, Tadashi Fuse, Frederik Kalbermatten, Jeremy Jones, Jussi Oksanen, DCP, Mads Jonsson, Trevor Andrew, Keegan Valaika, Kevin Pearce, Danny Davis, Kazuhiro Kokubo, Mikkel Bang, Mikey Rencz, Peetu Piiroinen and the Smalls Team, Burton's crew of riders that range from six to 14 years old.

Come on down to the Chicago World Tour stop. Some of the best riders in the world will be in town to sign autographs, hang out and throw down. Check it out:

Autograph Session

5pm-7pm @ Burton Flagship Store

56 E Walton Street, Chicago

Movie Screening

7:30pm @ Rockit Bar & Grill

22 West Hubbard Street

* all ages

Burton Snowboard opened a flagship store at 56 East Walton in September 2007. The store feature all the latest gear from the Burton family of brands, including Burton snowboards, boots, bindings, outerwear, lifestyle apparel and luggage; ANON sunglasses and goggles; R.E.D. protective gear; Analog clothing and Gravis shoes and accessories. At over 8,000 square feet, the Burton store showcases a wide selection of products in a multi-floor, townhouse-style building including an entire floor dedicated to women. The Chicago store joins a growing number of Burton stores worldwide, including its flagship store at the company's Burlington, Vermont headquarters; a store at the Burton European Headquarters in Innsbruck, Austria; its first urban location in New York City's SoHo district; and the most recent addition in Los Angeles and Tokyo, Japan. Burton-owned Gravis Footwear also has a freestanding store in Tokyo.

About Burton Snowboards

In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts. In 1996, Burton began growing its family of brands to include board sports equipment and apparel brands. Privately held and owned by Jake, Burton's headquarters are in Burlington, Vermont with international offices in Austria and Japan. For more information, visit burton.com.


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