Miller likens this to the "Academy Awards of Commercial film making."
Unlike the CLEO awards, Miller says the entries are judged on their artistic achievement, which include such categories as "Best Sound" .. "Best Editing"... or "Best Overall Advertising Excellence".
He's in town for the "Best Commericals of the Year" show that's happening tonight at the Chicago History Museum.
Matt will give us his take on what makes a winning commerical in this BILLION DOLLAR industry.
-Coca Cola Co. "It's Mine" -- honored for production, animation, visual effects
-Skittles "Touch" -- honored for copywriting, Performance/Dialogue
-Burger King "Whopper Freakout" -- honored for Advertising Excellence (Next)
-Sony Bravia "Playdoh"-- Advertising Excellence (International)
2008 AICP Show
The Art & Technique of the American Commercial
Chicago History Museum
Thursday night, 6:30 & 8:30pm screenings