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Retailers bank on last-minute shoppers

December 23, 2008 3:17:00 PM PST
It's the eve of Christmas Eve, and shoppers searching for last-minute gifts.With sales down, stores hope shoppers will take advantage of extended hours and deep discounts. Cold weather kept some customers away from the stores over the weekend. But, now many are making up for lost time.

"It is wonderful. I got a couple of pairs of timberlands for $100 and they're offering a lot of incentives. It's good," said Nemika Neely, shopper.

"Definitely spending much less money but still able to get nice gifts for family and friends," said Kevin King, shopper.

Two days before Christmas last minutes shoppers find deep discounts to stay on budget.

"I have gotten better deal this is year than any other year previous," said Eileen McGuire, shopper.

"You can get a gift for $5, $6, so it's pretty affordable. You can get gifts for everybody," said Jenny Espino, shopper.

Macy's on State Street is a popular destination with its decorative windows and shopping. The store's general manager says procrastinators are in good company.

"It's been very busy in the past two days. Lots of traffic and people coming in for last-minute gift suggestions and many people coming to dine under the tree which is up through January 11," said Linda Piepho, Macy's State Street.

Retailers bank on the holiday season. ShopperTrack Chicago gives early projections on retail traffic. The co-founder say there's been less traffic this holiday season but things may pick up with last-minute shoppers.

"I think the discount wills get even deeper as the season draws on. We really see procrastinators, I know procrastinators who will get discounts but the merchandise will be limited," said Bill Martin, ShopperTrak.

Another big day for retailers is the Friday after Christmas.


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