"We hope that we get some banks to refinance. Let loose of some of that money that's out there," Joe Zucchero, Mr. Beef owner.
Local ad agency copywriter Mark DiPietro has launched a campaign to support Mr. Beef. He's going to give away coupons for free sandwiches to the first 50 people who line up at the restaurant at 12:30 p.m. Thursday afternoon.