March 20, 2009 --Consumers are increasingly turning to the internet for medical information. But a new report is raising concern about the accuracy of websites that turned up in Google searchers for medical terms. The concern is people who see the ads may end up with bad or harmful information. For example, Italian doctors from the University of Florence say when they typed in the word "aloe" the search took them to a site that claimed aloe can be used to cure cancer.
Researchers writing in the British Medical Journal are calling on Google to add more supplicated filters to weed out fraudulent health claims.
Google is not yet commenting on the report.