Low-cost version of Tide being tested

July 2, 2009 2:35:59 PM PDT
Procter and Gamble is testing a lower-cost version of Tide laundry detergent in response to the recession."Tide Basic" is being tried out at about 100 Wal-Mart and Kroger stores in the South and Southwest.

It costs 20 percent less than regular Tide.

If the trial is successful, "Tide Basic" will be available across the country.

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