Cutesie ads endangering your baby?

August 17, 2009 To reduce this risk the American Academy of Pediatrics has been encouraging parents to put their babies to sleep on their backs. But new research finds more than one-third of photographs in magazines marketed to women show babies in unsafe sleep environments.

According to the study in the journal Pediatrics, magazines not only show babies sleeping on their stomachs, but they also have them sleeping in loose or soft bedding. Such Things can increase the risk of SIDS.

Researchers say this may send conflicting messages to parents, inadvertently leading to improper care.