"Project Runway" designer launches tour at local mall

September 25, 2009 10:12:20 AM PDT
How many times have you watched a TV makeover and said, "I wish someone could do that to me!" or "I sure could use some help from that celebrity stylist!" Now you can get advice from the experts right in your own back yard. And it won't cost you a cent.

Project Runway's Christian Siriano will be at Westfield Old Orchard Mall this weekend, along with celebrity stylists Rebecca Resnick who works with Tina Fey, Mariska Hargitay and Jamie Lynn Sigler; and Wendi & Nicole whose clients include America Ferrara, Sheryl Crow, Julia Louis-Dreyfus and Katherine Heigl. They're launching a cross-country fashion and beauty campaign called the "Westfield Style Tour" and it starts in suburban Skokie.

The "Westfield Style Tour" is a weekend of free fashion programs, events and activities. The highlight of the tour is the Modelinia Style Sessions, an interactive, hands-on experience that brings shoppers together with celebrity stylists. After its stop in Skokie, the "Westfield Style Tour" will travel throughout the country to select Westfield shopping centers. Christian Siriano will appear at 1 p.m. Saturday.

During the Style Sessions, shoppers will receive one-on-one consultations with a celebrity stylist who will help them discover their personal style, working with apparel and accessories from Old Orchard retailers including Zara, Martin + Osa, Bloomingdales and A/X Armani Exchange. After identifying their personal look, each shopper will receive a customized "fashion recipe" that details outfit and product suggestions as well as discounts at participating Old Orchard stores.

The free event also features beauty consultations, makeovers, TRESemmé product giveaways and hairstyle demonstrations with celebrity stylist Tyler Laswell and a chance to win a trip to New York Fashion Week in February 2010. Additionally, dozens of retailers will hold on-stage style sessions throughout the event weekend. Activities will be held at the L.L. Bean/Crate & Barrel Plaza in the mall.

Westfield Old Orchard Mall is located in Skokie at the intersection of Old Orchard Road and Skokie Boulevard. The center is home to Bloomingdale's, Nordstrom, Lord & Taylor and Macy's, along with more than 140 specialty shops and restaurants. Specialty stores abound with Chicago's first Zara, L.L. Bean , Lacoste, Coach, Tiffany & Co., Apple, Crate & Barrel, Restoration Hardware and Williams-Sonoma.

Shopping hours are Monday - Friday, 10:30 a.m. - 8:30 p.m., Saturday, 10 a.m. - 9 p.m. and Sunday, 11a.m. - 6 p.m.

WESTFIELD STYLE TOUR
Friday, Sept. 25 from 12 - 5 p.m.
Saturday, Sept. 26 from 12 - 8 p.m.
Sunday, Sept. 27 from 12 - 5 p.m.
Westfield Old Orchard
Skokie
(847) 673-6800
www.westfield.com/oldorchard

About the Makeovers

Darlene Mayhak is a 41-year-old mom of two children, 10-year-old Caleb and 8-year-old Gabrielle. She's married to Pete and recently moved to the North Shore from Grand Rapids, Mich. Darlene stays home with her children but spends a great deal of time as the Benefit Chair for the Glencoe Family Services Board. Additionally, Darlene is on the board for Glencoe Newcomers and Neighbors where she is responsible for planning various Girls' Nights Out. Darleen's fashion strategy is "basic." She tends to stick to solids and is generally afraid to take risks.

Irene Nagel is a 34-year-old mom who is generally found in scrubs when she's working as a cardiac and thoracic physician assistant at NorthShore University Health System. Mom to two active boys - ages 4 and 5 - Irene is always strapped for time, and since her professional life requires a uniform, she's challenged with figuring out what to wear outside the operating room. Irene is married to Rob and lives in Glencoe.

Darlene and Irene received new looks from stores at Westfield Old Orchard in Skokie. Here's what they wore:

Irene's New Outfit
Ann Taylor: black long sleeve knee length dress ($145) www.anntaylor.com
Ann Taylor: black opaque tights ($12.50 or 2 for $20)
Ann Taylor: crystal and pearl necklace ($75)
Bloomingdale's: platinum over sterling silver cubic zirconium stud earrings ($36) www.bloomingdales.com
Ann Taylor: black leather clutch ($95)

Darlene's New Outfit
Ann Taylor Loft: grey sleeveless sweater ($59.50)
Ann Taylor Loft: boyfriend jean cuffed at bottom, rips on front ($79.50)
Ann Taylor: cream long sleeve t-shirt ($19.50)
Aeropostale: brown leather belt ($24.50) www.aeropostale.com
Anu by Nature from Lord & Taylor: orchid scarf (48.00) www.lordandtaylor.com
The Limited: charcoal grey long brown beaded necklace (34.00) www.limited.com

About Celebrity Stylist Nicole Ferreira , of Wendi and Nicole

Wendi and Nicole is a sister styling team based in Venice, Calif. With a degree in Fashion Design for Nicole and a degree in Visual Merchandising for Wendi, both sisters began their respective careers in different areas within the fashion industry. Wendi, as a fabric designer then head merchandiser for Guess, moved on to become an Emmy-nominated costume designer for the Ellen Degeneres Show and Nicole as a freelance celebrity stylist.

In 2005 Wendi decided to join Nicole to combine both their strengths and talent and become a celebrity styling team. Wendi and Nicole's styling is focused on maintaining each client's distinct individuality and comfort, while remaining ahead of fashion. Their ability to create unique and focused looks for each client has earned experience across all fields of fashion and entertainment, as well as a diverse list of clients.

With a wide client base including Sheryl Crow, Pierce Brosnan, Shia LaBeouf, Julia Louis-Dreyfus, Ellen Degeneres, Elizabeth Banks, Christina Applegate, Anne Heche, Rachel Nichols, America Ferrera, Chris Pine, Channing Tatum, Taylor Lautner, Ben and Casey Affleck, Wendi and Nicole work on many different jobs from world tours, to music videos, to red carpets and the list goes on.

Wendi and Nicole have worked on advertising campaigns such as American Express, Revlon, T-Moblie, Campell's Soup and Sheryl Crow's Bootheel Trading Company, amongst others. Their work with leading fashion photographers Annie Leibovitz, Ellen von Unwerth, Nigel Parry, Brian Bowen Smith, Ruven Afanador, Andrew Eccles, Sheryl Nields, Andrew MacPherson, Norman Jean Roy, Carter Smith, Cliff Watts and Patrick Demarchelier has been seen in the pages of magazines such as Vanity Fair, InStyle, Entertainment Weekly and L'uomo Vogue.


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