Thanksgiving with Butterball Turkey

November 17, 2009 10:28:47 AM PST
There's a new option for people who like to deep fry their turkey. (News Release) Fall entertaining and the holidays mean family and friends coming together, football games and great food. With the launch of the Butterball Indoor Electric Turkey Fryer, tender and juicy deep fried turkey can now be a part of any occasion.

For the first time, Butterball has partnered with Masterbuilt, the deep frying experts, to launch the Butterball Indoor Electric Turkey Fryer. The Masterbuilt Butterball partnership delivers the great taste of deep fried turkey made safely and hassle-free with a fryer designed to use inside the house.

With CSA certification and a design that meets Underwriters Laboratories Inc. standards, the Butterball Indoor Electric Turkey Fryer is safe to use indoors. It can fry turkeys up to 14 pounds which is enough for eight to 10 people.

"The Butterball Indoor Electric Turkey Fryer will bring families together for a great meal," said Masterbuilt CEO John McLemore. "It's also a cost effective way to entertain at home, as deep frying one turkey costs less than 40 cents in electricity and uses one-third less oil than conventional turkey fryers."

Safety features include a thermostat temperature control that prevents overheating as well as a digital timer that helps cook the turkey just right. Other features include a folding lid with window and grease filter, Turkey Tap drain valve and removable porcelain coated inner pot for easy cleaning and a stainless steel outer shell.

"Deep frying continues to be a popular cooking method for families," said Bill Klump Butterball Senior Vice President, Marketing. "We're excited to partner with Masterbuilt on a product that provides a safe and easy way to prepare a picture-perfect turkey for any occasion."

The fryer is available at Academy Sports, Bass Pro Shop, Cabela's, Dick's Sporting Goods, Farmer's Home, Gander Mountain, K-Mart, Kroger, Lowe's, Menards, Publix, Rural King, Sears, Shop Rite, Sports Authority, SuperValu and Weis Markets for approximately $119.00 - $159.00. It is also available for purchase at amazon.com, masterbuilt.com and walmart.com

About Masterbuilt For more than 30 years, Masterbuilt's passion has been to design quality outdoor cooking equipment that is simple to use. From the first propane fish cooker, to the user-friendly electric turkey fryer, seafood boiler and steamer, we offer a complete line of outdoor and indoor cooking products designed with the consumer in mind. Masterbuilt's standard of excellence is to design the most innovative products in the industry and markets we serve. Masterbuilt will strive to create a work environment that is conducive to building long-term employees who are motivated and dedicated to developing quality merchandise at a fair market value. The customer is our greatest asset and our commitment is to always provide friendly, caring service.

About Butterball Butterball, LLC offers consumers opportunities to celebrate traditional holidays and every day meal occasions with the Butterball branded line of products. As the most recognized name in turkey, the brand represents over 50 years of cherished memories with consumers worldwide. The retail, deli and foodservice products are distributed throughout the United States and in over 20 countries. The tradition of providing quality great tasting products that make meals something to celebrate every day has made the brand America's Favorite.

Headquartered in Garner, N.C., Butterball is the largest producer of turkey products in the United States. The company's three pronged approach to Doing Business Right focuses on self-governance, sustainability and social responsibility. The initiative plays a key role in providing internal oversight for integrating values that are important to the company.

As the industry leader in quality and food safety, the company employs numerous processes to ensure the health of flocks and implements recognized prevention measures to exceed food safety standards in its six plants, located in North Carolina, Colorado, Arkansas and Missouri. In addition, Butterball has surpassed important workplace safety and health benchmarks set forth by the Occupational Safety and Health Administration's Voluntary Production Program.

For more information about Butterball, visit butterball.com or call 1-800 BUTTERBALL.


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