Retailers attract shoppers with free shipping

November 16, 2009 1:56:33 PM PST
More retailers are turning to free shipping to attract holiday shoppers. A new study by Shop.org finds that 57 percent of online and catalog retailers plan to offer free shipping at some point this holiday season. That's compared to 25 percent who offered it five years ago.

Industry experts say cash-strapped shoppers are looking for any deal they can find. For many, free shipping is expected before they will even shop a retailer's Web site.

The study finds that many retailers hope to lure consumers in with free shopping during the holidays in hopes of making them regular customers throughout the year.


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