Chicago-area mom creates 'green' baby food line

January 22, 2010 (CHICAGO) Satisfying taste and nutrition can be a tough job for many new moms. Add to that a desire to keep food choices pure and organic and it can pose an even greater challenge.

One Chicago-area mom is now turning this balancing act into a thriving 'green' business.

The St. Francis Church Moms and Tots Group recently got a taste of a new product line, Square One Organics. It's certified organic pureed fruits and vegetables separated into categories of 'superfoods.'

"A superfood is a food that is very, very nutritionally rich in probably more than one vitamin or nutrient and has an identifiable health benefit to the person that's ingesting it," said Denise Henderson, founder, Square One Organics.

Denise Henderson came up with the idea in her own kitchen. In 2001, she gave birth to premature twins, Grace and Jed. Jed had severe food allergies.

"I knew every time they ate, I had an opportunity to make a positive impact on their growth and development and I researched what foods do that," said Henderson.

Square One Organics baby food is sold in color-coded packaging so parents can easily understand what nutrients are supplied.

"Everything in an orange pack is a superfood for Vitamin A. Everything in a red pack are my super Vitamin Cs. My super greens are in green packs and our gluten free cereals, or we call them porridge, are in purple packs," said Henderson.

Parents think it's a hit.

"My son actually had allergies growing up so I'm excited to find out that there is the organic food to introduce young," said Elizabeth Wheeler, mom of three.

"I felt like it was fresh and healthy and I don't have time to make my own, so it was the next best thing," said Gina Kopczynski, mom of two.

The line was developed with the help of a pediatric allergist from Children's Memorial Hospital. It is available in several local grocery store chains. For a complete list visit www.squareoneorganics.com.

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