"I felt that I had worked hard my entire life and deserved to enjoy all the temptations around me. I felt I was entitled. Thanks to money and fame, I didn't have to go far to find them," said Tiger Woods.
Mark MacDonald treats patients for sex addiction and says this appears to be a classic case.
"What he has said is evident in the number of affairs and the damage it's cost him. Those are all the key symptoms of an addiction," said Mark MacDonald, therapist.
As the world's best known and wealthiest professional golfer Woods travels in exclusive company and is likely confronted with temptations most of us will never know. But he is paid millions as a pitchman for companies. And that's why experts say he had to come forward with Friday's statement though they disagree about how well he did.
"He did do a nice job today of apologizing, being very contrite and forthright, so today was a nice first step," said Jonathan Jensen, sports marketing consultant.
"It was too well written. Too contrived. He didn't show enough emotion," said Kathy Posner, KathyPosner.com