Hot new products from America's Beauty Show

April 8, 2010 8:59:16 AM PDT
Thousands of salon professionals visited McCormick Place this weekend to find out what's new and hot in the beauty business.

They were visiting America's Beauty Show, the annual trade show that highlights beauty trends and new techniques in hairdressing, hair extensions and hair color. It provides a look at the latest hair dryers, flat irons, curlers and "green" products. While America's Beauty Show is closed to the public, Susanna Negovan of Michigan Avenue Magazine checked out the show for us and brought back a sample of the best new products that are available now.

"This year, it's all about products the work from the inside out and offer longer-lasting results in less time than ever before," Susanna says. "Here are some of the things we're excited about."

Nails
Shellac: A new "hybrid" nail polish system that applies like polish, dries instantly under UV light, wears flawlessly for 14 days of high gloss shine, and is removed in minutes without damaging the nail bed. Must be used in the salon. Available citywide in May, manicures from $30-$60. Try it now at Nails Naturally, 55 E. Washington, Suite 421, nailsnaturally.com, 312-236-8477.

Hair Products
Macadamia Natural Oil: Hair oils are all the rage this year, and macadamia oil is the closest to the body's own natural oils, allowing for deep absorption and penetration into the hair. Shampoo, conditioner and oil soften coarse hair, impart shine, and eliminate frizz. The new line includes a first-of-its-kind product, the Macadamia Oil Infused Comb, which has oil in the resin of the comb's teeth, so it dispenses oil with each use to reduce flyaways. macadamiahair.com and folica.com

Salon Treatments
Global Keratin: Just like food has more nutrients when its raw than when its cooked, Keratin has more nutrients raw, and Global Keratin is the only company offering a raw smoothing treatment (nearly every salon offers a Brazilian or Keratin straightening treatment these days). Three formulas: One for fine hair, one for chemically treated hair, one for coarse hair. Try it at C Salon, 621 W. Jackson, $300 and up. 90-minute treatment; results last 3-5 months.

Electronics

Hair Straighteners:

  • K-Pak ReconstrRx VaporIron: A chamber holds K-Pak Reconstrx Vapor Fuel, which transforms with heat into a deep-penetrating vapor that decreases hair breakage by 40%, reduces color loss and minimizes straightening time. $200, available at Ulta ulta.com
  • CHI Ionic Single Pass Ceramic Hairstyling Iron: Silicone strips on the ceramic plates add traction so that you reduce straightening time by 50%. $180, Trade Secret, chiretail.com.
  • Clarisonic Opal Sonic Infusion System: The company behind the best-selling Clarisonic cleansing system (and the inventor of the Sonicare toothbrush) has a new product made specifically for the eye area. It mimics the tapping of your fingers to deliver product, making 125 gentle taps per second, allowing for deeper penetration to reduce fine lines and wrinkles. $245 (includes machine and serum), Clarisonic.com for doctors offices carrying the product citywide, including Tiffini Kim Institute, 310 W. Superior, 312-260-9040.

    Skincare
    Dermalogica Age Smart: From the best-selling line of skincare in spas nationwide is a system that works from the inside out to prevent biological triggers that lead to skin aging. The line targets three biochemical reactions: the development of advanced glycation end products (targets excessive sugar in the body), free radicals (due to UV rays, diet and stress), and the generation of MMPs (enzymes that eat collagen and elastin brought on by inflammation and stress). Available at Ulta.com, $26-$85.


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