While an Abe Lincoln look-alike talked with shoppers in front of Water Tower Place, people lined up to take pictures with White Sox mascot Southpaw. It's part of the Illinois Office of Tourism's efforts to raise the profile of statewide travel options.
Metropolis, Illinois' most famous resident, Superman, took the day off from saving the world to promote the state on the Magnificent Mile.
"It's beautiful out here. Why wouldn't you want to be here? We just want to make sure that everybody's having a good time and coming out in supporting the economy in these tough times," said Superman, Metropolis resident.
The tourism office posted pictures of Thursday's activities on its Facebook page.