John Frieda Style on Site Salon Tour
11 am to 7 pm
Friday and and Saturday
Navy Pier
800 E. Grand, Chicago
www.johnfrieda.com/salontour2010
TRAVEL BEAUTY ESSENTIALS
NAME: John Frieda Frizz-Ease Thermal Protection Hair Serum
WHY: A summer staple (that meets airline regulations) that no woman should ever be without. Harry uses this on every job, especially those in the summer months. Hair takes a beating in the summer with the elements --sun, surf, sand etc -- but this protective formula safeguards strands and shields styles from the damaging effects of heat styling and UV exposure.
PRICE: $ 10
NAME: Bop Bijoux Boho Tie-Dye Hair Ties
WHY: These hair ties are perfect for the pony tails and chignons of summer -- the elastic makes them easy on your hair and they make a fun, trendy fashion statement -- plus tie-dye is a huge trend for summer. These also double as a bracelet so even when hair is down you're never without an elastic.
PRICE: $45 for set of 18
NAME: Root Awakening Health Boosting Detangling Spray
BLURB: Summer is the perfect time to let your hair relax and get back to the healthy strands you were born with. This daily leave-in spray nourishes from roots to ends, delivering essential vitamins and effective levels of natural Eucalyptus; proven to improve hair's strength and visible health. Natural eucalyptus and peppermint oil help stimulate the scalp with a cool, tingling sensation
PRICE: $6.50
NAME: John Frieda Root Awakening Strength Restoring Shampoo & Conditioner
WHY: Spend the week before you go away treating your hair with a Root Awakening regimen for visibly healthier, stronger hair with greater shine, bounce and manageability, so hair is easier to style while you're on the road. This shampoo and conditioner duo is proven to give you stronger, more manageable hair in just seven days. Natural eucalyptus and peppermint oil help stimulate the scalp with a cool, tingling sensation
PRICE: $6.50 (each)
NAME: Amika Mini Flat Iron
WHY: While not everyone straightens their hair each day, almost everyone is victim to a flyaway or two – traveling with a mini flat iron can do wonders for you while you're on the road. They are ultra portable and perfect for quick touch ups – certainly not designed to straighten your entire head of hair, they are perfect for times when you're in a pinch and need to polish your style.
PRICE: $95 Online at < href=http://www.loveamika.com target="_blank">loveamika.com
NAME: Champion wide tooth comb
BLURB: You should always rinse hair off after taking a dip in the pool or ocean, and apply a product like the frizz-ease thermal serum to continue protecting hair. Even distribution is key – using a wide tooth comb will ensure that the product makes it from root to tip and doesn't clump in hair and cause build up on your scalp.
PRICE: $10.50
NAME: Nalgene Reusable Containers
BLURB: The worst part about traveling is leaving the products you use at home behind – pick up reusable containers so you can bring your own products as the complimentary ones found in hotels are usually way too harsh.
PRICE: $9 for a set of 8
EVENT INFO
John Frieda is taking their salon experience on the road and to women across the country…with a 10 city salon "Style on Site" tour. Celebrity hair stylist Harry Josh (clients include: Gisele, Gwyneth Paltrow, Ellen Pompeo, Amanda Seyfried, and Blake Lively to name a few) offers summer travel beauty essentials (a perfect tie in to the mobile salon).
John Frieda is hitting the road to bring women everywhere head-to-toe style on site, from hair styling sessions with top John Frieda stylists to exclusive discounts on BCBG style essentials to complete the look.
Tapping the stylists behind editorial shoots and celebrity looks as well as one of the biggest names in fashion today, the John Frieda Style On Site Tour makes style accessible to real women across the country. Consumers can visit the mobile salon as it rolls up on site in cities across the country, or head to johnfrieda.com to experience the tour virtually.
WHAT: John Frieda Style on Site Salon Tour
WHERE: Navy Pier
DATE: Thursday, June 17, Friday, June 18 and Saturday, June 19
TIME: 11AM-7PM
PRESS RELEASE
"SET YOUR SIGHTS ON STYLE AS JOHN FRIEDA DELIVERS ON-LOCATION STYLING SESSIONS AT THE JOHN FRIEDA STYLE ON SITE SALON TOUR"
The John Frieda brand is hitting the road to bring women everywhere head-to-toe style on the spot, with hair styling sessions with top John Frieda stylists and BCBGMAXAZRIA fashion essentials to complete the look. Tapping the stylists behind editorial shoots and celebrity looks, as well as one of the biggest names in fashion today, the John Frieda Style On Site Salon Tour makes style accessible to real women across the country. Visit the mobile salon as it rolls up in cities across the country or head to johnfrieda.com to experience the tour virtually.
Led by celebrated stylist and John Frieda® International Creative Consultant Harry Josh, the John Frieda expert team will be providing complimentary 15-minute consultations and styling lessons to address every hair issue with targeted John Frieda solutions. One of the foremost stylists working today, Josh is in demand with top photographers and A-list celebrities alike. When visitors arrive on site, they'll have the opportunity to make a 15-minute appointment on a first-come, first-served basis. Those who sign up will be able to watch the transformations take place and check out product displays until their appointment time. Each client will receive a styling lesson with a top John Frieda stylist, who will consult with her about specific hair issues and educate her on how a John Frieda regimen can address her unique concerns. Every attendee will walk away with a "hair prescription" from her stylist and will have the chance to purchase her recommended John Frieda products online at a drugstore.com kiosk on site.
As a longtime leader in prescriptive hair care and breakthrough products developed and used by top stylists, John Frieda has what you need to bring out the best in your hair. Stylists on the tour will be using transformative products from the John Frieda Frizz-Ease, Luxurious Volume, Sheer Blonde, Brilliant Brunette and Root Awakening Collections to help women unlock their hair's potential.
Following their hair sessions, visitors can complement their new style at the BCBGMAXAZRIA mini boutique where style must-haves will be on display. Fashionistas will also have the opportunity to log on to bcbg.com shopping kiosks and order exclusive items that are only available at the John Frieda Style On Site Tour. From John Frieda hair care to BCBGMAXAZRIA clothing and accessories, the Style On Site Tour is the ultimate destination for style transformation.
John Frieda fans who can't make it to the Style On Site Salon Tour can still benefit from Harry Josh's expert knowledge at home. While on tour, Josh is using John Frieda products to give women virtual transformations via Skype video sessions, allowing women nationwide to log on and experience his expertise from home. Select Skype sessions will also be posted on the John Frieda website, giving women everywhere access to Josh's step-by-step tutorials. Go to johnfrieda.com to get more details on how to win a chance for a Skype session with Harry Josh.
Throughout the duration of the tour, the John Frieda hair care brand will be donating two dollars for every person who gets their hair styled to HAIRraising, an organization created by the hair care line's founder, hair stylist John Frieda, to benefit Children's Hospital Boston. HAIRaising is rallying the hair care industry to benefit the world-class pediatric hospital, a facility dedicated to treating children both locally and around the world who seek care they can't find anywhere else. Just by getting your hair styled on the tour, you can contribute to the lifesaving work done at the Children's Hospital.
WHO: Harry Josh and his team of John Frieda stylists
WHAT: John Frieda Style On Site Tour
WHEN: June 17, 2010: 11:00am - 7:00pm
June 18, 2010: 11:00am - 7:00pm
June 19, 2010: 11:00am - 7:00pm
WHERE: Navy Pier
600 East Grand Avenue
About BCBGMAXAZRIA:
BCBGMAXAZRIAGROUP designs, develops, produces and markets complete collections of women's ready-to-wear and accessories, each known for being at the forefront of creativity, quality and style. The Group is one of the worldwide leaders in ready-to-wear, encompassing a portfolio of more than 20 brands including BCBGMAXAZRIA and BCBGeneration, among others, and a retail and wholesale network that includes more than 13,500 points of sale throughout the world.
We want to make www.abc7chicago.com even better. We hope you will take a few minutes to share your thoughts about our Web site ... Just Click Here to Begin!
