Growing up in suburban McHenry, Sam knows how hot Chicago summers can be. But he says guys can stay cool and look good with the right grooming and shaving essentials, along with some well-chosen clothes. John O'Neill of suburban Wheaton took Sam's advice. The 42 year old electrician got a makeover and now has a cool new look that will take him into the fall.
Great style starts with grooming, Sam explains www.samsaboura.com. With the right products and technique, looking and feeling your best doesn't have to take a lot of work or time.
Sam's Summer Style
No excuses. Even with the warm weather, men can find ways to look great and stay cool this summer, Sam says. There are several summer trends for men which include:
John O'Neill is a 42 year-old electrician from Wheaton, looking to gain a sense of style. He works hard every day, and needs to wear comfortable clothes for his job, Sam explains. His work attire of blue jeans and plain t-shirts has trickled into his wardrobe outside of work. "John describes his style as not having one," Sam continues. "We're going to change that and make his daily regimen easier than he ever could imagine. I wanted to help John find his own sense of style, and show him how to keep that style in the summer, despite the heat and humidity."
A Master Barber from The Art of Shaving www.theartofshaving.com on Michigan Avenue gave John a hot towel shave and haircut. The Master Barber used the 4 Elements to a Perfect Shave, helping John achieve optimal shave results while relieving and preventing ingrown hairs, razor burn, tough beard and sensitive skin.
"John's new look will help him look and feel his best all the time, and is helping him stay cool during the dog days of summer. It's not about changing your style; it's about being the best you can be," Sam adds.
ABOUT SAM SABOURA
Sam Saboura www.samsaboura.com has made his mark as a television personality, style expert, clothing designer, and author, and he is the go-to guy for advice when it comes to outfitting men. He is a firm believer that men's style should be approachable, unintimidating, and easy to understand-as much for the real guy as for the high-profile celebrity.
Saboura's professional career began as the personal shopper and menswear manager at the famed Fred Segal, LA's most exclusive specialty store. For several years, he remained Hollywood's best-kept secret, dressing many of the world's most visible stars-including Brad Pitt, The Osbournes, Jude Law, Robin Williams, Mark Ruffalo, David Beckham, and the members of Aerosmith-who consistently sought out his extraordinary eye and impeccable sense of style.
In 2003, he joined the cast of ABC's Extreme Makeover . As the breakout star and host of this hit series, he led an elite team of professionals who transformed the looks-and lives-of individuals throughout the country. With his warm personality and tough-love approach to self-improvement, he quickly established himself as one of television's leading style experts. Extreme Makeover remains an international television sensation, airing in more than 100 countries and broadcasting daily on the Style Network.
Saboura frequently brings his distinctive approach and expansive knowledge of fashion to the red carpet during award-show season. His charismatic and intelligent fashion commentary has entertained and educated audiences during The Oscars, The Emmys, The Golden Globes, The SAG Awards, The Grammys, The American Music Awards, and on E! News Daily. He has also appeared as a style contributor and expert on Good Morning America, Extra, and E! Entertainment, as well as on VH1, The CW, Bravo, the Style Network, the TV Guide Network, MSNBC, and CNN. His practical style tips and expert advice regularly appear online and in national publications, including Us Weekly, People, InStyle, DNR, Life and Style, TV Guide, Life Magazine, USA Today, the Chicago Tribune, the Chicago Sun-Times, the Boston Globe, the New York Post, and the New York Times.
Saboura has been seen most recently seen as the resident style expert on TLC's Real Simple. Real Life. He is the host of AOL's new Web series, "My Body, My Style," and is currently creating and producing his own style show. His clothing collection, STYLED by Sam Saboura, is sold exclusively on HSN, and he works extensively as a freelance wardrobe designer and consultant. In addition, he remains in high demand as a personal stylist for celebrities in the film, television, and music industries.
Saboura's approach to men's style is simple. He says, "Guys should look like guys. I encourage them to experiment with their style, but not to lose sight of a masculine edge. The result should be handsome and effortless-not put-together and fussy. Good grooming and well-tailored pieces are key, and I always draw from the classic, simple looks that have driven men's fashion for decades. Personal style is best expressed through great basics with subtle twists and details. This whole style thing isn't really so hard. With a bit of information and a nudge in the right direction, any man can unlock his potential and look great."
ABOUT THE ART OF SHAVING
With locations on Michigan Avenue and at Woodfield Mall in Schaumburg, The Art of Shaving stores provide an escape for men, featuring aromatherapy-based grooming products along with one-on-one advice from onsite Master Barbers. The stores also sell handcrafted-shaving instruments such as The Fusion Chrome Collection Shaving Sets and the company developed "The 4 Elements of The Perfect Shave" www.theartofshaving.com/info/theperfectshave to produce optimal shaving results.
In addition, The Art of Shaving stores carry natural skin-care products for every skin type and personal preference
There are 40 stores across the country. For more information, visit www.theartofshaving.com.