'Material Girl' launches line at Macy's

August 2, 2010 10:04:58 AM PDT
Imagine Madonna, a middle-aged mom, complaining about what her teenage daughter wears to school. Now, the two are working together on a clothing line, which previewed exclusively on ABC7!It's not a movie role; Madonna says it really happens: "I usually tell her to take off her three-inch or six-inch platforms. And pull her skirt down just a little bit, and take off some of the black eye makeup around her eyes," the superstar singer says. "'She does have amazing style, but you know, I am the typical mother where I say, 'You can't go to school dressed like that!'"

The mother-daughter bickering over school clothes has resulted in a new clothing line for juniors designed by the Pop Diva and her almost 14-year-old daughter Lola. Called "Material Girl," the line will be carried exclusively at Macy's and ABC 7 viewers are getting an exclusive preview of the back-to-school clothes.

"I think this is a good way to get Lola's creative juices flowing and get her to express herself through fashion the way she wants to every day when she goes to school," Madonna says. "But instead of me telling her to take it off or screaming and yelling at her and getting into a fight at eight o'clock in the morning, she gets to use all that energy designing a line of clothes, so it's perfect."

"Material Girl" mixes hard and soft elements, like a tutu dress and studded combat boots, or an oversized boyfriend sweatshirt with a floral print mini skirt. Inspired and designed by the duo, "Material Girl" will also include footwear, handbags and jewelry. Starting this week, the designs will be available exclusively at 5 Macy's stores in Chicago: State Street, Woodfield, Old Orchard, Bolingbrook and Orland Square as well as online at Macys.com www.macys.com .

"The most amazing thing about the line is the prices. This is all affordable so young girls can buy lots of it. I wanted to make sure it was accessible to everyone and having the line at Macy's makes that work," Madonna adds. Pieces in the collection range from $12 to $40 dollars.

At first, Madonna says she resisted using "Material Girl" as the label for the line. While it was the title of a hit single, it's a nickname she's never liked. "Then I realized that I needed to have a sense of humor about it, and that I sort of had to embrace all the layers of meanings that came with that title," Madonna says. She finally agreed it was the perfect name for the clothing line aimed at teens. "A material girl is a girl that is interested in fashion, and interested in music, and interested in fun, and has a sense of humor - is an adventurous human being," she adds.

Launch Party

You can see the "Material Girl" designs during the launch party Tuesday, August 3 at Macy's on State. Doors open at 10 am. The first 200 customers will receive a $10 Macy's gift card and a free Material Girl bandeau top. Four lucky customers will win a tee-shirt signed by Madonna. There will also be a dance party in the Juniors Department on the Second Floor from 5:30 to 7:30 pm. There will be music, refreshments and gifts with any $50 "Material Girl" purchase.

"Material Girl" will also be featured in Macy's Passport Presents Glamorama www.macys.com/glamorama on Friday, August 13 at the Chicago Theatre. The line will be showcased in a dance segment choreographed by Brian Friedman, judge/choreographer, from "So You Think You Can Dance

Visit www.macys.com/materialgirl or the "Material Girl" Facebook and Twitter pages for behind-the-scenes videos featuring Material Girl designs, along with Lola's blog on what's hot in fashion and a sweepstakes for a chance to meet Madonna at Macy's Herald Square in September.

MATERIAL GIRL at Macy's
Tuesday, August 3
Juniors Department, 2nd floor
111 N. State Street
Chicago
macys.com

Featured outfits on ABC7 Chicago

Outfit 1
White trapeze top with black lace bow - $28
Fuchsia mini skirt - $18
Black lace print bandeau top - $5
Pink zebra sequin bag - $20

Outfit 2
Black lace frill tank dress - $28
Blue t-shirt - $20
Black belt - $15

Outfit 3
Black jacket - $36
White print t-shirt - $20
Distressed jeggings (denim leggings) - $26
Black bag - $26
Belt - $15

Outfit 4
Black vest with metal detail - $58
Fuchsia tank top - $12
Leggings - $20
Black lace frill skirt - $22

All outfits have ballet flats priced at $19.95

Jewelry and accessories run $10 to $40

(NEWS RELEASE) Macy's Passport Presents Glamorama 2010

CHICAGO -- Macy's Passport Presents Glamorama 2010 four-city tour hits Chicago at the Chicago Theatre on Friday, August 13 at 8 pm with an extraordinary event encompassing fashion, fantasy, music and magic. With performances by Grammy award-winning singer Macy Gray and young hit maker Eric Hutchinson, Macy's fashion spectacular will hit the runway with an innovative look into a wonderland of style and inspire guests to dream big. This over-the-top event will once again benefit Ronald McDonald House Charities® of Chicagoland and Northwest Indiana (RMHC®CNI.)

"We are proud to partner once again with Ronald McDonald House Charities of Chicagoland and Northwest Indiana," said Mike Dervos, SVP, regional director of stores, Macy's North Region "as proceeds will directly fund the new Ronald McDonald House near Lurie Children's which will be the world's largest Ronald McDonald House."

This year's show will open unlike any other with an over-the-top theatrical fantasy created by designer Chris March - known by millions as a finalist on Season 4 of Bravo's Project Runway. "The show will be a magical experience of high fashion set against a multidimensional theatrical production with surprises at every turn, introducing 3-D holographic effects, elements of flight, visual vistas and a sampling of controller-free entertainment by Kinect? for Xbox 360®, all set against a larger than life LED video wall," said Mike Gansmoe, Macy's VP of Special Productions.

For the first time in the event's history, the runway show will integrate a dynamic dance segment featuring Material Girl collection - a line exclusive to Macy's designed by Madonna and her daughter Lola. The dance segment will be choreographed by Brian Friedman, famed dance choreographer to the stars and choreographer/judge on "So You Think You Can Dance?"

Fashions take center stage on models being choreographed by Myron Johnson - Minneapolis-based theatre and production choreographer - all set against this magical backdrop with collections from Jean Paul Gaultier, Jezebel, Just Cavalli, Felina, 2(x)ist, Issey Miyake, Marc Jacobs, Material Girl, Philosophy di Alberta Ferretti, Sonia Rykiel, Sportmax and Tommy Hilfiger.

The Charity - Ronald McDonald House Charities of Chicagoland and Northwest Indiana RMHC®-CNI is an independent, not-for-profit organization dedicated to improving the health, well-being and education of children.

Macy's partnership with RMHC®-CNI continues to grow in 2010 with a portion of the ticket proceeds from Macy's Passport Presents Glamorama benefiting the efforts to build the world's largest Ronald McDonald House that will be located in downtown Chicago.

"We are very fortunate to have committed partners like Macy's who are willing to invest so much of themselves in our mission" said Doug Porter, CEO Ronald McDonald House Charities® of Chicagoland and Northwest Indiana." In 2009, Macy's helped provide over 4,000 nights of care and comfort for the families of children seeking medical care and we are honored that Macy's has again selected us as their partner for this amazing event."

The Post-Party

Following the exciting performances and fashion show, guests will make their way to the 7th floor of Macy's on State Street for a post-party sure to delight, dazzle and stimulate the imagination. Illuminated elements and interactive entertainment create a playful landscape for post-party goers this year. Glow-in-the-dark hula-hoops will spiral and spin on dancers bodies throughout the evening as DJ Rex plays the hottest hits and dance club mixes. View the creations resulting from the collaboration of graduates of the Chicago Fashion Incubator with OfficeMax that introduces one-of-a-kind work/fashion designs showcasing the newest trend of blending style with innovative function.

For the techno trendy and game savvy guests, a playground of challenges awaits. Test your luck with a classic claw game in the American Express Lounge for your chance at a variety of prizes from local restaurants provided by American Express. Mindball, a mental challenge that has players rigged with headbands and competing to move a ball with mental energy past their opponent, puts a new twist on head games. Not to be missed is the ultimate in controller-free gaming and entertainment, Kinect for Xbox 360. Kinect, hitting stores in November, marks a whole new way to play with controller-free games and entertainment. Simply step in front of the sensor and Kinect sees you move, hears your voice and recognizes you - no controller required. Guests can enter for a chance to win one in our 30-day giveaway at www.macys.com/glamorama.

With nearly 25 bars and food stations stocked with a variety of offerings from Patrón, Wente Vineyards, Summit Brewery and FIJI Water, guests can experience the gamut of tastes and flavors through a wonderland of culinary choices. For starters, pastas in varied shapes, sizes and an array of toppings. This year's menu proves to be a feast for the senses with a trio of meats served with a savory selection of sauces and classic side dishes crafted with a contemporary twist. Sweet things abound with a sampling of decadent crepes, chocolate truffles and rich caramel deserts. Or peruse the candy garden and pick one of the planted edibles ripe for your eating pleasure. Not enough to satisfy your sweet tooth? Catch one of the many candy girls mingling throughout the party offering guests samples of sumptuous See's Candies, blinking

Ticket Information

Tickets are on sale now and can be purchased through RMHC®-CNI by calling 630.623.2309 or by visiting www.RonaldHouseChicago.org. Tickets can also be purchased through Ticketmaster at 1.800.745.3000, www.ticketmaster.com or through The Chicago Theatre box office. Tickets range in price from $50 to $1,000.

Get Glam All Month Long: The Glam Pass

Shop, save and support a great cause with Macy's Glam Pass - available for purchase for $10 in all Chicago-area stores from July 15 through August 15. Purchase the Glam Pass and receive a 15 to 20% for an entire in-store shopping day and $10 off of a future $50 purchase made between August 16th and September 6th. For each Glam Pass purchased, $5 will benefit RMHC®-CNI.

History of Macy's Passport Presents Glamorama

This year marks a new era with Macy's Passport Presents Glamorama - a name that joins the best elements from Macy's Passport in Los Angeles and San Francisco and Macy's Glamorama in Minneapolis and Chicago. Both shows have had a rich tradition of producing an over-the-top fashion show and post-party with local charity beneficiaries and now will become a four-city tour through Minneapolis, Chicago, Los Angeles and San Francisco.

Glamorama debuted under Dayton's as "A Cause for Applause" in Minneapolis in 1992 and became known as Fash Bash in 1995. This event came to Chicago in 1999 and was named Glamorama in 2003, chosen for its instant connotation of fashion, entertainment, event, energy, glamour and fun. Macy's Passport Presents Glamorama raises money to support children's cancer research; to improving the health, well-being and education of children; and to help with HIV/AIDS services, prevention and research. This event has taken fashion to the highest level of design, making the event the hottest ticket in town.

About Macy's

Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for epic events like Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

For additional information, visit macys.com/glamorama


Load Comments