For the second time since February and the fourth time in recent years, Internet rumors of the comedian's death have spread like wildfire.
"Is Bill Cosby dead?" was the second-most-searched question on Google Monday afternoon.
The 73-year-old star told CNN Monday night that one of his daughters phoned his home Monday upset about all the callers asking if her father had passed away.
The source of the rumor turned up on Twitter, which Cosby refuted on his own Twitter account. Bill says it's not funny anymore, and he wants the gossip stopped.