Soft Clothing

September 8, 2010 8:52:52 AM PDT
Soft is a clothing line geared towards all children but specifically those with sensitivity to the texture and feel of clothing, a common symptom of Autism, Asperger's, and Sensory Processing Disorder. Soft aims to provide comfort and style for all children. Soft differs from other children's clothing brands in that it provides flat seaming, cotton bio-washed for extra smoothness, encased elastic waistbands that don't pinch, and printed labels that won't irritate the skin. Inventor Suzy Kogen Friedman of Northbrook conducted two years of research to find out the needs of children with clothing sensitivity.

Both Friedman's brother and sister-in-law have developmental delays. Timmy, their 9-year-old son, was diagnosed with Autism and global developmental delays at age 3. In her hunt to find clothing for Timmy, Suzy had a difficult time finding clothing that wouldn't irritate Timmy. This inspired Suzy to begin researching how to bridge the gap in the children's apparel market and her search eventually led her to partner with Jessica Ralli, the Founder of Soft, in 2008. Suzy is an active member of Autism Speaks and is committed to providing support to dis/Ability organizations as part of the Soft mission.

For more information and to purchase Soft clothing, visit www.softclothing.net. The full line ranges from $10.00 to $28.00 and is available online at www.softclothing.net or in-store at Little Green Baby, 4654 North Rockwell Street, and LMNOP, 2570 North Lincoln Avenue.

Contact:
Suzy Kogen Friedman at (847)559-1546 # 330
Jessica Ralli at 347.884.3620 extension is #1. Available M-F 8am to 5 pm CST.
Toll-free Customer Service: 877.976.9889
Fax: 347.710.1469
Websites: www.softclothing.net and www.softsensoryworld.com.


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