The CTA plans to put 'el' and bus lines, stations and several other assets up for bid for naming rights.
Transit officials say they believe the CTA properties would be ideal for marketers and corporate sponsors because of their public exposure. They think the plan could raise millions-- and the agency hopes to start awarding naming rights for its properties next spring.
The Chicago Park District is dealing with its own budget problems and is also looking at corporate sponsorships.
The park district is considering selling ad space on lifeguard stands, garbage cans and tennis courts. The money raised could help plug a $22-million hole in next year's budget.
The park district is also looking at raising various fees to raise revenues.