Study: Graphic cigarette ads are effective

November 22, 2010 1:53:32 PM PST
A new study shows graphic warning labels on cigarette packaging works to help curb smoking.

The study suggests smokers shown grim images of a mouth with a generally horrifying cancerous growth were more likely to say they wanted to quit than smokers shown less disturbing images.

Though researchers did not measure who actually quit, they say "intention to quit" is an important step in the process. The more gruesome the image, the more smokers wanted to kick the habit.

The study appears in the Journal of Public Policy and Marketing.


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