Tips to ensure Mom gets her Mother's Day flowers

May 4, 2011 4:49:16 AM PDT
Ordering Mother's Day flower arrangements leads to one of the busiest holidays for florists.

It also is an occasion when consumers expect orders to be delivered exactly as promised. The Better Business Bureau (BBB) offers tips to those sending gifts this Mother's Day to help keep both mothers and wallets happy.

"Whether ordering flowers in person, online or over the phone, consumers should make sure they understand what they are buying, and give the florist complete information to ensure proper delivery," said Steve J. Bernas, president & CEO of the Better Business Bureau serving Chicago and Northern Illinois.

Complaints in northern Illinois have increased to 533 from 321 or a 60-percent increase in the last 12 months. Inquiries are also up to 6,313 from 2,463 or a 155-percent increase; as more people are shifting to the internet for floral orders they are also doing their due diligence and researching online florists with the BBB first.

Pay careful attention to the options offered such as size of arrangement, color of flowers, color of vase, delivery in a box or vase, and inclusion of an enclosure or gift card. "Another important point is to make sure that your order is clear and detailed. Review the guarantee on the site or with the salesperson. This will help alleviate your concerns about quality or delivery," states Bernas. "While you think you're ordering from a local florist, you may actually be on the phone with someone hundreds or thousands of miles away."

The BBB offers the following tips to having a successful flower delivery this Mother's Day:

Do your homework. Before ordering flowers, chocolates or any other gifts for Mother's Day check out the company's Business Review at in order to help prevent disappointment with the product or customer service.

Allow time for shipping. Check with the retailer or check the Web site to make sure that you have allowed enough time for delivery by your specified date. Make sure that this date is specified clearly and guaranteed when you order. If you order ahead of time, delivery and other charges may be less than a last minute order.

Have a back-up plan. Make sure you understand the store's guarantee. Find out how customer complaints are handled and what recourse you will have if the arrangement is not satisfactory.

Make sure the florist has your information. There are times when delivery instructions need to be confirmed or a delivery driver needs additional directions. Making sure the florist has a call-back phone number or your cell phone to help them make sure your mom gets what you expect.

For more information on shopping with companies you can trust, visit

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