Coca-Cola offering new bottle size

September 20, 2011 11:09:15 AM PDT
Forget super sizing. For some companies, it's all about downsizing these days.

Coca-Cola is jumping on the bandwagon.

The Wall Street Journal reports the beverage maker is trying to lure in new customers and appeal to penny-pinching, health conscious ones by adding a 12.5-ounce bottle for 89 cents to its repertoire.

The company is also cutting the price of its eight-pack of 7.5-ounce cans.

Pepsi also has smaller sized bottles of soda for sale.

Of course, the smaller sizes may cost less, but overall, you're paying more per ounce.

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