Nestle-Purina is targeting overweight pets with the help of Jenny Craig.
The two have launched a weight-loss program called "Project Pet Slimdown."
The online initiative offers free exercise and weight-loss advice to help dogs, cats and other pets, as well as their owners get back into shape.
Jenny Craig says two-thirds of adults in the U.S. are overweight and so are more than half of all pets in the country.