The Chicago Fire named Quaker as the official Breakfast Foods & Nutritious Snacks Partner of the Chicago Fire, and the centerpiece of the partnership is the new 2012 jersey. This is only the Fire's second jersey sponsor in the club's 15-year history.
In addition to the redesign of the Chicago Fire jerseys, Quaker and the Fire will unveil a variety of exciting activities as the season gets underway. Key partnership highlights include:
-As a trusted food brand, Quaker will connect with more than 6,000 families nationwide and locally in Chicago as the title sponsor of the Chicago Fire Juniors, the Fire's youth player development program and the premier youth program in Major League Soccer.
-Toyota Park will now feature the "Quaker Corner" a new seating section dedicated to an exciting experience for Chicago Fire supporters, where they can show their passion and love for the game, catch great views of the action on the field, enjoy delicious Quaker products and score fun prizes.
-As an official Breakfast Foods Partner of Major League Soccer (MLS), Quaker Oats will also have a presence at MLS First Kick, the MLS All-Star Game and the MLS Cup.
The Fire's home opener is March 24 at Toyota Park against the Philadelphia Union. Chicago Fire Season Tickets are available by calling 1-888-MLS-FIRE (657-3473) or by heading to the club's official website at Chicago-Fire.com. For more information on Quaker Oats, please visit www.QuakerOats.com, www.Facebook.com/Quaker or follow them on Twitter @Quaker.