The average Super Bowl viewer is expected to spend just under $64 on game-related merchandise and food. That's up from an average of $59 for last year's Super Bowl.
Total Super Bowl spending this year is estimated at $11 billion.
The average Super Bowl viewer is expected to spend just under $64 on game-related merchandise and food. That's up from an average of $59 for last year's Super Bowl.
Total Super Bowl spending this year is estimated at $11 billion.