Better Homes and Gardens, along with BrandSpark, a leading independent market research firm, surveyed over 66,000 consumers across the US about the products that resonate with them most in their day-to-day lives. There were 67 winning products overall, in the categories of health and beauty, food and beverage and household items. The Best New Product Awards is now in its 4th year.
About The Survey
BrandSpark conducted the survey among 66,000 American consumers ages 18+ from November 4 to December 23, 2011. The data was sample balanced to reflect the MRI principal grocery shopper profile and has an average overall margin of error of +/-2 percent at the 90 percent confidence level.
Health and Beauty
Johnson's Natural Kids 3-in-1 Shampoo, Conditioner & Body Wash (BEST OVERALL PRODUCT)
Neutrogena Healthy Defense Liquid Moisturizer SPF 50
Venus ProSkin MoistureRich Razor
Crest 3D White Vivid Toothpaste
Food and Beverage
Lean Cuisine Spring Rolls
Sargento Natural Blends Cheddar-Mozzarella Cheese Snacks (BEST OVERALL PRODUCT)
Mr. Clean Magic Eraser Bath Scrubber with Febreze (BEST OVERALL PRODUCT)
Liquid-Plumr Penetrex Gel (drain cleaner)
Cascade ActionPacs Destinations (dishwasher detergent)