April 9, 2012 (CHICAGO) --Social media could have a negative effect on feelings. A new study finds being ignored feels just as bad when it happens online as when it happens in person. Authors of the study say Facebook serves as a place to forge social connections. However, it is often a way to exclude others without the awkwardness of a face-to-face interaction. In this study, participants who felt rejected online experienced numbness, distancing and withdrawal. The findings were published in the online issue of 'Computers in Human Behavior.'