Rose, who climbed from No. 5 last year to No. 1 on the jersey list for the first time in his career, helped the Bulls reclaim the top overall spot in team merchandise sales for the first time since April 2001.
At No. 2 on the list is New York Knicks sensation Jeremy Lin, whose breakout season also propelled him to the most popular jersey spot for February and March.
Rounding out the top five are Los Angeles Lakers' Kobe Bryant, Miami Heat's LeBron James and the Knicks' Carmelo Anthony. Since 2001, Bryant has claimed the No. 1 position six times and James has held it twice.
The Knicks, who also have Amar'e Stoudemire on the jersey list at No. 11, advanced two spots from last year to No. 2 on this year's team list followed by the Lakers, Heat, and the 2011 NBA Champion Dallas Mavericks.
This year marks the sixth season that adidas has served as the official oncourt uniform and apparel provider of the NBA.