As part of the campaign, the Bulls and DiGiorno - Official Pizza of the Chicago Bulls - are encouraging all fans to show their support for the team's playoff run by wearing red on all home playoff game days.
DiGiorno will be randomly awarding Bulls home playoff tickets, free DiGiorno pizzas and sports gear to Bulls fans that show their DiGiorno/Chicago Bulls "See Red" spirit throughout the Playoffs. Sports fans across the Chicagoland area can show their DiGiorno/Chicago Bulls "See Red" spirit by posting photos via Twitter.com/ChicagoBulls using hashtag #SeeRedDiGiorno for a chance to win.
The Bulls and DiGiorno also invite fans to check Bulls.com and upcoming game broadcasts throughout the playoffs to learn about additional ways they can be a part of the "See Red" campaign.
