High fructose corn syrup new name rejected by FDA

May 31, 2012 9:18:18 AM PDT
High fructose corn syrup won't get a wholesome new name after all. The FDA has rejected a bid to rename the sweetening agent ''corn sugar.''

Because of the sweetener's bad reputation in recent years, the Corn Refiners Association submitted an application to have it renamed on nutrition labels.

Industry leaders spent millions of dollars on a name change campaign, arguing that the corn syrup product was identical to sugar.

But the FDA ruled a name change would confuse the public and pose a health risk to those who suffer from fructose intolerance.

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