As Seen on TV

March 5, 2013 9:20:28 PM PST
AJ Khubani founded TeleBrands Corporation in 1983 on a ''shoestring'' with his life-savings of $20,000.

This year, TeleBrands is celebrating its 30th Anniversary in business and is thriving as a nearly one billion dollar marketing giant well-known for such hit products as the PedEgg, OrGreenic, Olde Brooklyn Lantern, Rabbit TV, InstaBulb, Sticky Buddy, Who Knew and Aluma Wallet.

For their first four years in business, TeleBrands used direct response television advertising to build their brand, however Khubani realized the true potential of bringing products to storefronts. In 1987, after an initial infomercial, Khubani brought the first "infomercial" product to retail. The now iconic AmberVision Sunglasses were sold at NJ-based Herman's Sporting Goods and was a retail success, selling out within days ? reaching $150 million worth of sales in the product's lifetime. In addition to being the first to bring these products to retail, Khubani is also credited with designing the famous red "As Seen on TV" logo.

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