Busy single executives can now search for love in the clouds on Virgin America flights.
The airline has launched a new service that allows passengers to send a drink to someone on the plane who's caught their eye through the airline's in-flight entertainment system.
Passengers pinpoint their designated hottie with Virgin's digital seat map, browse the menu and have a drink, snack or meal sent over. Passengers can then follow up with a text through the seat-to-seat messaging system.
Virgin launched the service this week to mark the start of its LA to Las Vegas service. But it's available on all of its U.S. flights.
Virgin boss Sir Richard Branson introduced the new feature in a video. He said the chances of deplaning with a plus-one are at least 50 percent.