The annual gathering in a Milwaukee suburb Sunday attracted more than 1,700 pugs and other smushy-faced dogs along with 2,900 humans from the U.S. and Canada.
Pug Fest founder Rick Kopaczewski says early estimates show more than $40,000 was raised this year to help pay for medical and dental bills for rescued pugs. They've raised about $240,000 since the festival started 9 years ago.
The festival features pug talent and costume contests and pug races.
Kopaczewski said Monday he never expected the event to be so popular. He says attendance jumped about three years ago when they started using Facebook to connect with pug owners.