A 46-year tradition in Chicago continued Saturday morning, as the holiday animated window displays were unveiled and so many people stopped to take a look.
It takes two weeks to put it all together. Each window depicts an animated holiday scene.
Nolan McGriff is from Muscatine, Iowa and is seeing the windows for the very first time.
"It's my favorite time of the year," he said. "It's full of joy and happiness and nothing's better."
The holiday windows are unveiled on the first Saturday in November each year and help kick-off Macy's holiday season.
"Every year we try to come up with new elements new themes to really help bring the magic of Christmas, and that is the theme, the magic of Christmas," said Lauren Rapisand.
The tradition continues inside the store, too.
In the Walnut Room, the Great Tree is now lit, marking the 106th anniversary. Standing at 45-feet tall, the tree has over 10,000 ornaments.
And a few celebrities were on hand to kick off Macy's Believe Campaign.
"For every letter that the public, young or old, kids of all ages, writes their letter to Santa and they put it in one of our letter boxes and we give one dollar to Make-A-Wish up to a million dollars," Rapisand said.
The holiday season is here, ready or not.
"I think it's a little early, though that's my opinion," said Jared Walsh.
"He thinks it's early, but I think it's never too early to get the holiday tradition kicked off. I think they're great," Asley Hull said.