NBA, adidas to unveil 'Big Logo' uniforms; Derrick Rose to be featured in 'Jingle Hoops' ad campaign

November 14, 2013 8:18:00 AM PST
The NBA has unveiled an all-new "BIG Logo" platform tied to the marquee Christmas Day matchups. The Chicago Bulls will be one of 10 teams that will be part of the holiday campaign featuring team logos that all the teams will wear on Dec. 25.

The Bulls play the Nets in Brooklyn on Christmas Day at 11 a.m. on ESPN.

The campaign will include a TV spot to promote the uniforms titled "Jingle Hoops" which will feature the Bulls' Derrick Rose, along with five other NBA players: the Miami Heat's LeBron James, the Oklahoma City Thunder's Kevin Durant, the Houston Rockets' James Harden, the Los Angeles Lakers' Steve Nash and the Golden State Warriors' Stephen Curry. On the heels of last year's award-winning "BIG Color" campaign that garnered more than 8 million YouTube views, the featured players recreate the wintertime classic "One-horse Open Sleigh" through a series of choreographed three-point shots -- all while dressed in their "BIG Logo" uniforms.

Beginning today, "Jingle Hoops" will be live on the league's digital platforms and air on broadcast partners ABC, ESPN, TNT, NBA TV, and regional sports networks.In an effort to reach basketball fans around the world, the NBA will also air international versions of the spot in key regions including China, Europe, Mexico, Brazil, Africa, and the Middle East.

Highlighted in the spot are the new "BIG Logo" uniforms that feature team logos in reflective chrome as the focal point on the short-sleeve jerseys. To complete the uniforms, jerseys are paired with an ultra-lightweight short with chrome piping.

"We worked closely with adidas to create an innovative new uniform design for our Christmas Day games," said Sal LaRocca, NBA Executive Vice President, Global Merchandising. "The BIG Logo collection will provide a unique look on-court and a variety of products for our fans."

The uniforms are part of the adidas NBA "BIG Logo" Holiday Collection, which includes new warm-up jackets and shooting shirts that feature print graphics inspired by knit holiday sweaters. The warm-up jackets feature team logos on the front chest and BIG team logos on the back, both made of chenille patches.

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