"Bruce Rauner would be the right and the perfect and the optimal candidate," the Republican's ad says.
The three newest Rauner ads each feature a minority race voter: One Latino and two African Americans, praising the Republican candidate for Illinois governor.
The ad titled "A Beautiful Thing" highlights Rauner's philanthropy in black and Latino neighborhoods, where he and his wife have helped build charter schools, a YMCA, healthcare and social services agencies.
In 2010, Governor Pat Quinn won his first full term and won overwhelming majorities in Chicago's predominantly African American wards, as well as southern Cook.
Political consultant Sean Howard says for Rauner to win statewide, the Republican must make inroads on black support.
"He needs to break anywhere from ten to thirteen per cent of the African-American vote in Cook County to even have a shot," Howard said.
"We need to have a leader who's honest, who's fresh," one of Rauner's ad says.
But Quinn's supporters questioned the credibility of two of the ads released Tuesday. Former Illinois Sports Facilities Authority member Manny Sanchez was fired from that board by the governor. And Lula Ford, appointed to the Illinois Commerce Commission by Rod Blagojevich, also was removed by Quinn.
"Why would you have to go get an African-American and a Hispanic with an axe to grind with the current governor, his opponent? That's not credible," said Howard.
Still, the ads are a definite sign the Rauner campaign is conceding no part of the electorate to Pat Quinn. Not even the heavily Democratic black and Latino vote, two keys to the governor's mansion in 2014.
