The Bra Lab

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Based in Evanston, The Bra Lab promises ''a new bra philosophy for a rebel soul.'' (WLS)

Based in Evanston, The Bra Lab promises "a new bra philosophy for a rebel soul."

With gorgeous backs and beautiful straps, these bras are meant to be shown. Co-founder Gina Crevi and her partners created an interchangeable bra with unique fabrics and without back clasps.

At http://thebralab.com/ , customers design their own styles from dozens of options.

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