Chicago Cubs: Lessons from a Rebuild

Chicago Cubs: Lessons from a Rebuild
Wednesday July 27, 2016

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Chicago Cubs: Lessons from a Rebuild at Keller Graduate School of Management.



What did it take to rebuild baseball's "Lovable Losers" into the revenue-generating force and marketing giant that is today's Chicago Cubs?

You can learn first-hand from this powerful business case study during Chicago Cubs: Lessons from a Rebuild, an exclusive keynote panel discussion presented by DeVry University's Keller Graduate School of Management and ABC 7.

It's been said that corporate America could learn some valuable lessons from the Chicago Cubs - and not just from the notable talent gathered out on the field. The progression from tired systems and mediocre marketing appeal in 2009, to today's rising revenues and franchise reputation, presents an impressive model for organizational transformation.

Providing an insider's view on the team's revival and continuing growth, the panel will feature Crane Kenney, President of Business Operations for the Chicago Cubs. Michael Komos, Professor of Business Management at Keller Graduate School of Management will also join in the compelling discussion, which will moderated by Jim Rose, ABC 7 Sports Anchor and Reporter.

From influential strategies and management teams, to innovative marketing and community relations, to savvy acquisitions of talent and properties, we'll examine real-world lessons in Chicago Cubs leadership, bold moves and success.

Join us Keller Graduate School of Management and ABC 7 to Learn Loud and experience this live event.

abc7chicago.com/cubslearnloud

In New York, DeVry University operates as DeVry College of New York. DeVry University is accredited by The Higher Learning Commission (HLC), www.hlcommission.org. Keller Graduate School of Management is included in this accreditation. DeVry is certified to operate by the State Council of Higher Education for Virginia. DeVry University is authorized for operation by the THEC. www.tn.gov/thec. Nashville Campus - 3343 Perimeter Hill Dr., Nashville, TN 37211. To report unresolved complaints to the Illinois Board of Higher Education visit their webpage at http://complaints.ibhe.org/ or by mail to Illinois Board of Higher Education, 431 E. Adams, Springfield, IL 62701. Program availability varies by location.
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