In the smartphone wars, the two biggest players are Samsung and Apple. Samsung has had some problems lately and the hype for the iPhones isn't what it used to be.
Now that Consumer Reports has wrapped up its exclusive testing, can Apple's new iPhone 7 beat the top-rated Samsung Galaxy S7?
Electronics testers at Consumer Reports measure lots of features on every phone they test, including battery life, ease of use and video and photo quality.
If a long-lasting battery is important to you, the Galaxy S7 beats the iPhone 7 with more than 20 hours of talk time. The iPhone 7 provides only eight hours of talk time. You'll get 13 hours with the larger iPhone 7 Plus.
What about the camera, which Apple calls the most popular in the world?
"In our camera testing, the iPhone 7 and 7 Plus both did well. Apple had claimed there would be a performance improvement in low-light photography over the 6S. Our testing didn't find much difference," said Jerry Beilinson, Consumer Reports.
After all its testing, CR says the camera on the Galaxy S7 rated higher because it takes better images and videos.
The iPhone 7 is the first water-resistant phone from Apple, something Samsung has offered on the Galaxy for several generations. Both phones met their claims in Consumer Reports' pressurized water-immersion tank.
"The iPhones have gotten a lot of attention for dropping the headphone jack. That's something you'll still find on the Samsung Galaxy S7," Bellinson said.
Consumer Reports says don't worry about losing sound quality with the new lightning-connected headphones or even the headphone adapter included in the box.
Consumer Reports says the Galaxy S7 beats the iPhone 7 in its ratings. But if you're set on an iPhone, CR says it's a good option to upgrade to the 7 if you have an iPhone 6 or older.
All Consumer Reports Material Copyright 2016. Consumers Union of U.S. Inc. ALL RIGHTS RESERVED. Consumer Reports is a not for profit organization which accepts no advertising. It has no commercial relationship with any advertiser or sponsor on this site. For more information visit consumer.org
Consumer Reports: iPhone 7 vs Galaxy S7