Purple foods are packing a punch

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In a dessert, a smoothie, or in a salad, purple food is packing a healthy punch. (WLS)

In a dessert, a smoothie, or in a salad, purple food is packing a healthy punch.

"It's a new rage because of the antioxidants that are contained in them," said Mary McAlary, certified holistic health coach and founder of New Day One Life Nutrition.

And the darker the purple, the better.

"An anthocyanin is an antioxidant that gives the food the purple color," McAlary said. "That purple color is what is so healthy."

But is purple really better? According to the USDA, purple potatoes have four times the antioxidant potential than other potatoes - and there's more good news.

"I think the more pigment, the sweeter the potato," McAlary said. "They are delicious."

Harvard T.H. Chan School of Public Health researcher Visanti Malic says purple food may be a disease fighter.

"Antioxidants are good for you because we believe they can reduce risk of cancer," Malic said.

It's another reason Kathy Moramarco likes purple food. Both her mother and father suffered cancer.

"So I've realized that choosing blueberries and pomegranate in attempt to ward off chemo and radiation therapy is a much better alternative," Moramarco said.

Need another reason? Drop some pounds.

"I've had my husband on a heavy fruit and vegetable pathway, and he's lost 16 pounds," Moramarco said. "And he's looking pretty good, so we're gonna keep adding purple foods into our diet."

And while purple is royally good for you, don't forget about your other colors - the greens, yellows and reds all have big nutritional rewards too.

If you would like more information, check out the medical breakthroughs on the web at www.ivanhoe.com.

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