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Consumer Reports: TV terms explained for Black Friday

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If you're shopping for a new TV this holiday season, you'll likely find an alphabet soup of models and features from UHD to OLED to HDR. (WLS)

If you're shopping for a new TV this holiday season, you'll likely find an alphabet soup of models and features from UHD to OLED to HDR.

Just in time for Black Friday and Cyber Monday sales, Consumer Reports explains those confusing terms.

4K, UHD and ultra-high definition all refer to the same thing - TVs that have four times as many pixels as regular HDTVs. This provides a sharper, more detailed picture.

"You'll see a lot more 4K TVs, those are TVs with higher resolution screens," said Consumer Reports Electronics Editor James Willcox. "And more of the TVs are smart TVs that can connect to the internet."

Smart TVs allow users to access streaming services like Netflix and Amazon directly from the television rather than using a media player like Roku or Apple TV.

HDR is another option that is becoming more common.

"HDR, or high dynamic range technology, can boost a TV's brightness, colors and contrast so that the images you see are closer to like what you see in real life," Willcox said.
HDR TVs can also bring more colors to your screen.

"It's sort of like giving your TV a bigger box of crayons to play with," Willcox said. "So you get different ranges of colors and you get smoother transitions when you move from, like, a deeper red into an orange."

If you're in the market for a higher-end TV, you'll also see the term OLED, which stands for organic light-emitting diodes.These televisions have black levels that are truly black, which makes colors more vibrant.

OLED Tvs are still expensive, but Consumer Reports expects prices to fall as more companies start making them.

Consumer Reports is monitoring Black Friday TV sales at retailers across the country. For the latest on prices and availability, check out CR.org.

All Consumer Reports material Copyright 2017 Consumer Reports, Inc. ALL RIGHTS RESERVED. Consumer Reports is a not-for-profit organization which accepts no advertising. It has no commercial relationship with any advertiser or sponsor on this site. For more information visit consumerreports.org

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