'Real Men Wear Pink' kicks off in Chicago

CHICAGO (WLS) -- Thursday night was the kick off to the Real Men Wear Pink of Greater Chicagoland. It's a colorful way to fight breast cancer. All funds raised go to the American Cancer Society for research, programs and services.

Participants will compete to raise money over the next several months.

ABC7 Eyewitness News' Ravi Baichwal served as emcee for the evening. ABC7 is a media sponsor of the event.