But did you know some deals have already gone live for Prime members in advance of Prime Day? If you have an Alexa-enabled device, all you have to do is move your lips and you can take advantage of early access deals.
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We expect to see Prime discounts released throughout the weekend, and also, take your Prime status to Whole Foods for a discount off your grocery bill.
Whole Foods 10 percent discount for Prime Members
Whole Foods has been offering Prime Members deals all week, and this will continue through Prime Day.
Look for the yellow sale signs in the store or online. All sorts of stuff will be marked down such as the organic and natural items, produce, proteins, prepared food and more.
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Prime Members will get an additional 10 percent off those sale items. Plus, if you make a purchase, Whole Foods will put a $10 credit on your Amazon account to use toward Prime day shopping, so it's a win-win.
Whole Foods $10 credit w/ purchase for Prime Members
Just download the Whole Foods market app or head to Amazon to link your phone number to your account. The $10 bonus credit will be automatically added to your Amazon account by scanning the Whole Foods or Amazon app from your smartphone at the register.
Pre-Load up your cart
Also this weekend, you can begin prepping for Prime Day by placing items you want in your cart. That way on Prime Day when these lightning deals strike with limited quantities for just a flashing amount of time, you just have to click checkout when the price drops.
Deal or dud? Track price history
Next, make sure you're getting a deal, not a dud on Prime Day. Track the price to see if it's been offered for less previously at different times of the year like Cyber Monday or Black Friday. Sites like Rank Tracer provide hour-by-hour price histories, so you can determine if the deal is worthwhile.
Pre-shop competitors
Amazon's competitors will surely be jumping on the Prime Day wagon. In advance, shopping expert Andrea Woroch, suggests simply asking a site like eBay, or a brick and mortar store like Best Buy, if they're game to beat the "Prime price" when it hits.
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"The bonus from the competition can be that there's no membership fee required, and you may get more bang for your buck if you get local stores to throw in a freebie like free installation," Woroch said.
Don't forget, you can always sign up for the 30-day free trial offered by Amazon to take advantage of members-only prices. Just don't forget to cancel if you don't want to be auto-billed $12.99 a month!
Good luck Prime shoppers!